The E.U. vowed countermeasures to U.S. tariffs. Bourbon, jeans, peanut butter, and motorcycles are easy targets.

BRUSSELS — U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger tough countermeasures from the 27-nation bloc. It means iconic U.S. industries like bourbon, jeans and motorcycles should beware.

“The E.U. will act to safeguard its economic interests,” von der Leyen said in a statement in reaction to U.S. President Donald Trump’s imposition of tariffs on steel and aluminum on Monday.

“Tariffs are taxes — bad for business, worse for consumers,” von der Leyen said. “Unjustified tariffs on the E.U. will not go unanswered — they will trigger firm and proportionate countermeasures.”

The E.U. trade minister scheduled a first emergency video meeting on the bloc’s response on Tuesday.

“It is also important that everyone sticks together. Difficult times require such full solidarity,” said Prime Minister Donald Tusk of Poland, which holds the E.U. presidency.

Just as Trump imposed similar tariffs during his first presidency, the E.U. countermeasures could easily amount to those that were used to retaliate then if the measures come into force March 12.

Bernd Lange, the chair of the European Parliament’s trade committee, warned that previous trade measures were only suspended and could legally be easily revived.

“When he starts again now, then we will, of course, immediately reinstate our countermeasures,” Lange told rbb24 German radio. ”Motorcycles, jeans, peanut butter, bourbon, whiskey and a whole range of products that of course also affect American exporters" would be targeted, he added.

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The E.U. Commission, which negotiates trade relations on behalf of the bloc, said it is not clear what countermeasures would apply, but officials and observers have said they would target Republican states and traditionally strong U.S. exports.

In Germany, the E.U.’s largest economy, Chancellor Olaf Scholz told parliament that “if the U.S. leaves us no other choice, then the European Union will react united,” adding: “Ultimately, trade wars always cost both sides prosperity.”

» READ MORE: In a tariff war, everybody loses | Economist Joel Naroff

European steel companies are bracing for losses.

“It will further worsen the situation of the European steel industry, exacerbating an already dire market environment,” said Henrik Adam, president of the Eurofer European steel association.

He said the E.U. could lose up to 3.7 million tons of steel exports. The United States is the second biggest export market for E.U. steel producers, representing 16% of the total E.U. steel exports. “Losing a significant part of these exports cannot be compensated by E.U. exports to other markets.”

Trump is hitting foreign steel and aluminum with a 25% tax in the hope that they will give local producers relief from intense global competition, allowing them to charge higher prices.

E.U. Commission Vice President Maroš Šefčovič said that the tariffs are “economically counterproductive, especially given the deeply integrated production chains established through our extensive transatlantic trade and investment ties.”

“We will protect our workers, businesses and consumers,” Šefčovič said, but added that “it is not our preferred scenario. We remain committed to constructive dialog. We stand ready for negotiations and to find mutually beneficial solutions where possible.”

The E.U. estimates that the trade volume between both sides stands at about $1.5 trillion, representing some 30% of global trade. “There is a lot at stake for both sides,” he told the E.U. legislature.

While the bloc has a substantial export surplus in goods, it says that is partly offset by the U.S. surplus in the trade of services.

The E.U. says that trade in goods reached 851 billion euros ($878 billion) in 2023, with a trade surplus of 156 billion euros ($161 billion) for the E.U. Trade in services was worth 688 billion euros ($710 billion) with a trade deficit of 104 billion euros ($107 billion) for the E.U.