Penn State Board of Trustees approves multiyear sponsorship deal to rename football field at Beaver Stadium

It will now be called West Shore Home Field, named after the Norristown-based home improvement company.

The football field at Penn State's Beaver Stadium was renamed West Shore Home Field on Monday as part of a $50 million commitment to the university from alumnus B.J. Werzyn.Read moreBarry Reeger / AP

Published March 10, 2025, 11:13 a.m. ET

Monday morning started as a lucrative one for Penn State, which approved the largest naming-rights deal in college football, according to reports.

The university’s Board of Trustees approved the proposal to rename the field at Beaver Stadium as West Shore Home Field, for the Norristown-based home-improvement company that reportedly bought the rights for $50 million. The deal is expected to last 15 years, offering an annual payout of $3.3 million to the school.

According to Penn State’s newspaper, the Daily Collegian, the proposal was passed by a 7-2 vote, with trustees Brandon Short and Anthony Lubrano opposing the deal.

The naming deal is the latest part of Penn State’s ongoing $700 million renovations and expansion of Beaver Stadium. Modifications to the press box, concessions, and the upper stands on one side of the stadium are expected to be completed ahead of the 2027 Nittany Lions football season.

Temporary seating is expected to support Penn State’s upcoming season. University officials have said there would not be any disruption in capacity for a stadium that fits just over 106,000.

West Shore Home was founded and owned by William “B.J.” Werzyn, a 1999 graduate of the university. In addition to his responsibilities with West Shore Home, the Mechanicsburg, Pa., native is also a member of the board of directors for Utz Brands Inc., the snack foods giant based in Hanover, Pa.